From: Bill Phillips
Date: April 5, 2016

NEW! Fitness Entrepreneurs Success-360 Camp!

Personal Trainers, Gym Owners and Managers, Nutrition Experts, Strength Coaches, Vitamin Sellers, Fitness Writers and Teachers… all of you have a very important role in the future of Healthcare. In fact I believe that anyone who works in the fitness business, and does it the right way, can help people as much as a Doctor.

As I see it, the BEST time to GET WELL is BEFORE you get sick… before you have chronic disease. Helping people develop healthy and sustainable lifestyle habits is an essential part of the future of Healthcare in our nation. Our current system of medicine is incomplete. What is missing is the element of prescribing exercise and optimal nutrition as not just prevention but treatment of the most prevalent (and often preventable) illnesses such as: type 2 diabetes, heart disease, hypertension, anxiety and depression and so on. My future work is focused on building a credible fitness industry that is respected as a legitimate partner and part of our healthcare system and where training, nutrition and supplement experts can make a purposeful, positive, exciting and rewarding career.

We need to get away from the diet and fitness fads and frauds that have held our industry down for far too long. We need leaders who passionately practice what they preach and who know that being healthy and fit requires effort and commitment… being in good shape does take some work, but when you think about it, being sick isn’t exactly easy either. In fact, being sick is expensive and consuming and it is something no one wants for their future or the future of their family and friends. We have to recognize this and help others see this too, we have to change the collective mindset of America when it comes to what healthcare means to us. We have to be proactive and not just reactive when it comes to health. I believe we can truly and completely transform the health of our nation, and the way to do it is one person at a time. Each person who makes that change, makes a difference… they show others what is possible. That is the way it can happen. And it HAS TO happen! There is no way our the current medical system can deal with the tidal wave of preventable illness that looms on the horizon. That is the way I see it… what do you think?

What you just read is merely one of the many important topics we will be discussing in depth at our upcoming Success-360 Camp for Fitness Entrepreneurs this summer. This is a 4-day event being held at my Transformation Center in Colorado, August 4th through 7th.

At this first-of-its-kind Camp, I’ll not only challenge each and every participant to get in the best shape of their life with the help of me and our expert coaches, but I’ll be challenging each person to embody and passionately embrace the purpose of helping others transform their bodies and lives… and to do it for a living. Because I believe this industry offers the opportunity to do well by doing good, I’ll also share the keys I have used to succeed in business throughout my EAS and Body-for-LIFE endeavors. Going back to my MET-Rx business in 1991, and through the publication of over 100 issues of my Muscle Media magazine, and right on up to today. I have had success and yes, some setbacks, and I have learned a lot from each. Anyone who worked in this industry for nearly three decades would have a lot of knowledge to share and I am not special or much different than anyone else. I have a lot of experience that I have learned from and I have a lot to share and teach. I have launched businesses that have sold over 2 billion dollars worth of consumer products during my fitness career and I have had some good luck in publishing, with Body-for-LIFE being the bestselling fitness book of all time (all BFL proceeds that would have gone to me were donated to the Make-A-Wish Foundation. We have helped grant 600 kids wishes over the years and this is the accomplishment I am most proud of in my career so far).

Now I want to teach the next wave of fitness entrepreneurs how they can accomplish even more. My business teachings are aimed at helping you achieve ‘full circle success’ (Success-360). And by that I mean, you are enjoying the very best health while making a good living AND having the time , energy, peace of mind, and freedom to LIVE your life to the fullest.

This Camp is not all about making money, but at this event I will introduce you to two young entrepreneurs that I’ve mentored over the years, who have built businesses that have earned each of them more than 50 million dollars. Like me, they both started with nothing… no money, no advanced education, no short cuts or easy path… they worked hard and made some key decisions along the way which have paid off, BIG TIME, and they now are living the American dream. They will tell you in their own words what the keys to their success have been. To me, what’s more inspiring than what they each have gained is what they have given. Their success has made it possible for them to reach out and help their families and friends and numerous, noble charities and causes by sharing their blessings generously. At this Camp, you will learn all about their path to success and you will hear about their setbacks and challenges as well.

This will be an absolutely open, honest, straightforward Camp experience and what you learn here will change and expand the way you see your own realistic potential, I promise you that!

This Fitness Entrepreneurs Success-360 Camp will be body AND LIFE changing for everyone in attendance. It is about complete success. The ONE message I have for everyone at this event is: Never underestimate the Change You can Make in Your LIFE; and Never underestimate the Difference You can Make in the LIVES of OTHERS. Only 25 participants will be accepted in this Camp group. If you are interested (or if you know a personal trainer or fitness entrepreneur who might be) please contact us at: Bill@Transformation.com

We want people who are passionate about success and fitness to attend… we are looking for people who can get fired up and inspired about make a big difference in the lives of others. This is not just a ‘get rich’ summit, this is about gaining and giving. It is about becoming as healthy as you can be inside and out, it is about full-circle success! Still interested? Send me an email and let’s see if we can help you decide if this Camp is right for you, and if it is, let’s get you signed up so you don’t miss out! Like all our Camps, this one will sell out in advance so don’t delay! We guarantee the investment you make in this Camp will benefit you many times over!

Bill@Transformation.com

I only use Isolate and it works incredibly well for me and my clients at Transformation Center. Why not use whey concentrate? I get that question all the time and at my 3-Day Camp I explain my reasons in depth. Because so many people are confused about this topic, I am going to post a 4-part article in my blog at BillPhillipsNews.com — this is the first part.

I have been researching and using protein supplements for nearly three decades. In 1991 I introduced the fitness world to a product developed for clinical nutrition called MET-Rx and it became the number one selling protein of that time. Then I designed a protein supplement and meal replacement shake called EAS Myoplex which has been used by millions of athletes over the years. Now I make and use a new and improved, protein rich, high quality version of Myoplex called RIGHT Nutrition which is not sold in stores and is made in small batches just for me and my clients. (MET-Rx and Myoplex are now owned and distributed by other companies and they do not contain the quality ingredients they originally did.)

Even though there is a legitimate science of nutritional supplements which has advanced over the years, the facts are sometimes hard to find because the fiction (and nonsense) is so pervasive. Supplement consumers have been fed a steady stream of half truths and lies about whey protein by the bodybuilding, and nutritional supplement industry. Over time, you notice that this deception permeates the field of nutrition so fully, that even some intelligent, and well meaning fitness pros and even some from the medical field unknowingly recommend low quality, and even potentially harmful, whey proteins to their clients and patients. You see there is a BIG DIFFERENCE between the low quality whey concentrate and the high quality whey protein isolates.

Look closer at whey protein concentrate and you’ll see a number of problems. For example, notice there is cholesterol in many inferior protein supplements which are produced with whey concentrate.

Research indicates that the cholesterol found in powdered products like whey protein concentrate has a tendency to go rancid or oxidize in this form. That is bad news especially for us over age 40 fitness buffs because oxidized cholesterol in particular can be responsible for the start of arterial plaque build–up in heart disease, as well as many other degenerative effects of aging.

The scientific literature clearly shows that powdered cholesterol is prone to oxidize, and that oxidized cholesterol is decidedly harmful. But this information is covered up and withheld from the users of supplements which contain whey protein concentrate. Concentrate is a much less expensive ingredient compared to the superior whey protein isolates which are free of cholesterol. Isolate, unlike concentrate, is also lactose free, fat free, and sugar free. Isolate is flat out better but is rarely used as the main source of protein in supplements because it costs so much that it cuts into the profit margin most companies try to make. I don’t use concentrate because being healthy is the main reason I workout and eat right today. At age 51 the fact that exercise and good supplements help the body look better is kind of a secondary benefit; avoiding heart disease and living longer is what matters most to me.

Unfortunately, many of the companies which have profited greatly by selling whey protein concentrate have done such an effective job of marketing over the years that most of the information you’ll receive on whey protein from fitness magazines, online ‘experts’ and supplement stores will usually fail to include even a passing mention of the harmful effects of oxidized cholesterol. And when it comes to the problems of whey protein concentrate, oxidized cholesterol is just the tip of the iceberg. I’ll continue this discussion soon in part 2 where you’ll learn that whey concentrate is up to 53% ‘dead’ protein (denatured) and does not have the unique and powerful health enhancing effects of bioactive, pure, un-denatured whey made with the proper, state-of-the-art isolation methods and technology.

From: Bill Phillips
March 16, 2016

“It’s the same one. And Yes, we are giving it away… again! Seriously, Yes.” 

George Umbreit attended one of my 3-Day Transformation Camps at my Center in Colorado. Incredibly, he went on to become 150 lbs lighter (385 lbs to 235 lbs — he’s 6’4″) by following my 25-minute workouts five days a week and eating 6 times a day (smaller healthy meals, and some nutrition shakes as meals). The keys for George’s success were CONSISTENCY and SIMPLICITY. He did the work I asked him to do–he followed the instructions. He didn’t do more exercise than I asked; he didn’t eat less than I asked. He took it one day at a time and he didn’t try to measure his success with a scale. He did the work and he let the results happen. Each month he made more progress. In about a year, his transformation looked like what you see in these photos.

One of the things I’ve noticed about people in general is that they’re too darned hard on themselves. I see so many good people who don’t even know how good they are. They carry bags of guilt with them, filled to the brim, day in and day out, expending precious energy. Their internal dialog is critical far to often. I said if you talked to your friends the way you talk to yourself you probably wouldn’t have any friends!

Negative thoughts and feelings are ‘baggage’ and like pounds of unhealthy bodyfat, it can weigh you down. We need let go of the baggage in order to move upwards and onwards. The process of breaking free involves forgiving. Forgiving others, and most importantly, forgiving yourself.

Perhaps you haven’t cared for your body the way you feel you could have or should have. Perhaps you’ve broken self-promises. Perhaps you’ve let yourself down. If so, you’re not alone. Virtually everyone has felt like that at some point. But you don’t have to let that stop you. The past does not equal the future if you don’t want it to. The key is to forgive and let go of what might be holding you back. Resolve to learn from the past and vow to do better… start by taking good care of your health right now and on into the future. Drop that baggage and move forward! ~Bill Phillips